DigiX — Digital & Marketing
Digital Marketing & SEO
Attract, Engage, Convert
Master digital marketing from search engine optimisation and social media to paid advertising and analytics. Build campaigns that drive traffic, generate leads, and convert customers across all digital channels.
12 Sessions
4 Certifications
Expert Mentors
100% Project-Based
What you'll learn
Develop end-to-end digital marketing strategies
Optimise websites for search engines using SEO techniques
Run paid campaigns on Google Ads and Meta Ads
Build engaging social media content and campaigns
Analyse marketing performance with Google Analytics
Create email marketing campaigns with automation
Build and manage a brand presence online
Prepare for Google Digital Marketing certification
Course curriculum
Introduction to Digital Marketing
- Digital Marketing vs Traditional Marketing
- The Digital Marketing Ecosystem
- Customer Journey and Buyer Persona
- Setting SMART Marketing Goals
- Overview of Digital Marketing Channels
Search Engine Optimisation (SEO)
- How Search Engines Work
- Keyword Research Tools and Strategies
- On-Page SEO — Title Tags, Meta, Content
- Technical SEO — Site Speed, Mobile, Schema
- Link Building and Off-Page SEO
Content Marketing
- Content Marketing Strategy
- Blogging and Article Writing for SEO
- Video Content Creation Basics
- Infographics and Visual Content
- Content Calendar and Distribution
Social Media Marketing
- Social Media Strategy for Business
- Instagram Marketing and Content Creation
- LinkedIn Marketing for B2B
- Facebook Pages, Groups and Engagement
- Social Media Analytics and Reporting
Google Ads & PPC Advertising
- Introduction to Google Ads
- Search, Display and Shopping Campaigns
- Keyword Match Types and Bidding Strategies
- Ad Copywriting and Quality Score
- Campaign Optimisation and Reporting
Meta Ads (Facebook & Instagram)
- Meta Business Suite and Ads Manager
- Campaign Objectives and Audience Targeting
- Ad Formats — Image, Video, Carousel, Stories
- Facebook Pixel and Conversion Tracking
- Retargeting and Lookalike Audiences
Email Marketing & Automation
- Email Marketing Fundamentals
- Building Email Lists — Lead Magnets
- Designing Email Campaigns
- Marketing Automation with Mailchimp
- A/B Testing and Email Analytics
Google Analytics & Data-Driven Marketing
- Introduction to Google Analytics 4
- Tracking Website Traffic and User Behaviour
- Conversion Tracking and Goal Setup
- Marketing Attribution Models
- Data-Driven Campaign Decisions
E-Commerce Marketing
- E-Commerce Marketing Strategy
- Product Listing Optimisation
- Conversion Rate Optimisation (CRO)
- Shopping Ads and Merchant Centre
- Customer Retention and Loyalty Programs
Influencer Marketing & Brand Partnerships
- Influencer Marketing Strategy
- Finding and Vetting Influencers
- Influencer Campaign Management
- UGC and Brand Collaboration
- Measuring Influencer ROI
Digital Marketing Strategy & Planning
- Integrated Digital Marketing Strategy
- Marketing Budget Allocation
- Competitor Analysis for Digital Channels
- Campaign Planning and Calendar
- Marketing KPIs and Performance Review
Capstone Campaign Project & Certification Prep
- Full Digital Marketing Campaign Development
- Presenting Campaign Strategy and Results
- Google Digital Marketing Certification Preparation
- Building a Digital Marketing Portfolio
- Career Pathways in Digital Marketing
Certifications you'll earn
Meta Certified Digital Marketing
Certificate of Training
Certificate of Internship
Certificate of Excellence
24/7 Mentor Support + Placement Assistance
Get help from experienced industry mentors whenever you need it. Placement guidance is built into every programme.