DigiX — Digital & Marketing

Business Analytics

Turn Data Into Decisions.

Learn to extract actionable insights from business data using modern analytics tools and techniques. From Excel and SQL to Tableau, Power BI, and Python-based analytics, this course prepares you for analyst roles in finance, marketing, operations, and consulting.

12 Sessions
3 Certifications
Expert Mentors
100% Project-Based

What you'll learn

Analyse business data using Excel, SQL, and Python
Build interactive dashboards in Tableau and Power BI
Apply statistical analysis and hypothesis testing to business problems
Perform customer segmentation, cohort analysis, and funnel analytics
Use predictive analytics to forecast business KPIs
Communicate insights through data storytelling and presentations
Work with real business datasets from e-commerce, finance, and retail
Build an analytics portfolio with end-to-end projects

Course curriculum

Introduction to Business Analytics

  • Overview of Business Analytics
  • Importance & Applications of Analytics in Business
  • Business Problem-Solving
  • Data-Driven Decision-Making
  • Understanding the Analytics Process
  • Business Metrics & KPIs
  • Practical: Defining Analytics Objectives for a Business Case

Data Collection & Data Quality

  • Types of Data: Structured & Unstructured
  • Data Collection Methods & Tools
  • Data Sources
  • Data Quality & Accuracy
  • Data Preparation Fundamentals
  • Data Cleaning Concepts
  • Practical: Collecting & Cleaning Business Data

Data Analysis & Exploration

  • Data Exploration Techniques
  • Data Processing & Transformation
  • Business Data Analysis
  • Identifying Trends & Patterns
  • Data Summarization
  • Excel for Data Analysis
  • Practical: Exploring & Preparing Business Data

Data Visualization

  • Importance of Data Visualization
  • Creating Charts & Graphs
  • Visualization Principles
  • Excel for Visualization
  • Tableau Overview
  • Power BI Overview
  • Visual Storytelling & Business Insights
  • Practical: Visualizing Business Data with Excel & Tableau

Descriptive & Statistical Analytics

  • Introduction to Descriptive Analytics
  • Descriptive Statistics
  • Measures of Central Tendency
  • Measures of Variability
  • Data Summarization Techniques
  • Business Performance Metrics
  • Practical: Descriptive Analysis on Business Datasets

Predictive Analytics & Forecasting

  • Introduction to Predictive Modeling
  • Regression Analysis
  • Correlation Analysis
  • Forecasting Models
  • Time Series Analysis
  • Predictive Analytics Applications
  • Tools: Excel, Python & R
  • Practical: Building a Predictive Model

Prescriptive Analytics & Optimization

  • Introduction to Prescriptive Analytics
  • Optimization Techniques
  • Decision Modeling
  • Scenario Analysis
  • Strategic Decision-Making
  • Business Optimization Applications
  • Practical: Solving Business Optimization Problems

Introduction to Machine Learning

  • Overview of Machine Learning
  • Machine Learning Techniques
  • Supervised Learning
  • Unsupervised Learning
  • Business Use Cases
  • Model Application & Interpretation
  • Practical: Applying Machine Learning for Business Insights

Business Intelligence & Reporting

  • Introduction to Business Intelligence
  • Business Metrics & KPI Development
  • BI Tools & Platforms
  • Interactive Reports
  • Dashboard Design
  • Power BI for Business Reporting
  • Practical: Creating an Interactive Power BI Dashboard

SQL & Big Data Analytics

  • Data Warehousing & Querying
  • SQL Basics
  • Introduction to Big Data
  • Big Data Characteristics
  • Hadoop & Spark Overview
  • Applications of Big Data in Business Analytics
  • Practical: Querying & Analyzing Business Data

Domain-Specific Business Analytics

  • Marketing Analytics
  • Finance Analytics
  • Operations Analytics
  • HR Analytics
  • Customer & Sales Analytics
  • Real-World Business Case Studies
  • Data-Driven Business Recommendations
  • Practical: Solving a Business Analytics Case Study

Capstone Project & Career Preparation

  • Business Problem Identification
  • Data Collection & Cleaning
  • Data Analysis & Visualization
  • Statistical & Predictive Analysis
  • Business Intelligence Dashboard
  • Business Insights & Recommendations
  • Capstone Project Presentation
  • Project Review & Feedback
  • Q&A & Troubleshooting
  • Career Opportunities in Business Analytics
  • Practical: End-to-End Business Analytics Project

Certifications you'll earn

Certificate of Training
Certificate of Internship
Certificate of Excellence

24/7 Mentor Support + Placement Assistance

Get help from experienced industry mentors whenever you need it. Placement guidance is built into every programme.

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